Silvana Angeletti and Daniele Ruzza design essential objects, capable of existing over time and capable of relating to environments and people. They are industrial designers since 1994, when Guzzini put their zazà coffee maker into production, still in the catalog. They have collaborated with numerous Italian industrial realities in the sectors of furniture, lighting, furnishing accessories, appliances and bathroom furnishings, pushing contamination and experimentation in different areas. But always within a dialogue with the project interlocutors. The aesthetics of their products comes from the synthesis of function, attention to detail and knowledge of production techniques. This concrete approach to design was the basis for teaching Industrial Design courses at the University of Ascoli Piceno (from 2012 to 2014) and the IED in Rome (from 2010 to 2018). Angeletti and Ruzza have been artistic directors of various companies. Today by Bottega Intreccio, Kalon and Globo. They have been able to push companies out of their “comfort zone”, understanding their identity and production know-how, promoting new types of product and research ideas on materials, techniques and, more generally, life needs. Some of their products are part of the permanent collection of the Chicago Athenaeum Museum. And many others have been awarded the most important international design awards. Awards that have accredited product innovation, but also the ability to design in areas such as graphics or installations.